If you've ever wanted to invest in art but have often been hesitant due to prohibitive costs involved, then the Affordable Art Fair could be just the event you need to take your first steps in the world of art investment.
With the art season upon us and a number of art investor events on the horizon, we bring you an overview of one such event in London in October. Here is the TraderLife Guide to the Affordable Art Fair...
Introducing the Affordable Art Fair
The Affordable Art Fair has revolutionised and democratised the art market with its fun and accessible approach, bringing art under £6,000 to its three UK locations: Battersea Park, Hampstead Heath, and Bristol.
Every fair offers something different, with a diverse range of local, national and international galleries showcasing art in an array of styles. Pieces by household names sit alongside the latest emerging talent. The concept has become a global phenomenon with 13 fairs in 10 cities across several continents, as well as an online market place.
We’ve always championed the idea that anyone can buy art for their home, no matter what their style or budget, so we’re excited to share an incredible selection of art with our visitors as well as top tips on how to find the perfect piece.Luci Noel, Affordable Art Fair Director
Getting Your Hands on Affordable Art
With art season in full swing, hot young talent will join household names as the Affordable Art Fair returns to leafy Battersea this October 19th – 22nd. The four-day event will see a diverse lineup of artists showcasing a mix of contemporary paintings, editioned prints, sculptures and photography, all priced between just £100 - £6,000, meaning there’s something to suit every taste and budget.
For those unable to attend the fair, the Battersea edit and thousands of other artworks are now available on the Affordable Art Fair online art at affordableartfair.com/art.
Types of Art on Offer
The Fair’s hotly anticipated Recent Graduates’ Exhibition provides a platform for some of the UK’s top graduates, including Romily Alice Walden, who will be showcasing her neon installation Utopias, which explores post-internet culture and the female form (as shown in our featured image above).
This year’s edition will feature its first dedicated solo artist stand where Olivia Connelly will present a series of work by Mark Vessey. Influenced by 20th-century icons including Andy Warhol and Keith Haring, Vessey uses his lens to capture witty images of pop culture. His unique work has now become iconic in its own right.
Photography fans will be further spoilt for choice with works by celebrated photographers Terry O’Neill, Gered Mankowitz and Jerry Schatzberg from The Print Room at Beetles+Huxley. Each known for their candid and revealing portraits of stars such as David Bowie, Elizabeth Taylor and Jimi Hendrix, the fair will offer a great opportunity to pick up pieces by British photography royalty.
Elsewhere, Ingo Fincke Gallery will host works by digital print artist Dito Von Tease, whose tongue-in-cheek IDollz series transform contemporary pop idols into childlike dolls. Guests will also be able to pick up works by The Great Pottery Throw Down contestant Nam Tran, who will be showing his Ego Man series through Mint Art Gallery.
Tips for First-Time Art Buyers
If you're new to the art world then don't be shy - this Autumn’s creative programme is bursting with hands-on workshops, talks and tours. For those looking to get in touch with their creative side, Central St Martins Short Courses will be hosting workshops on collage, drawing and idea generation across the four days.
Other highlights include a talk on Saturday from curator Andrew Marsh demystifying the art world and art market, and on Sunday tutor and artist Karl Grupe will be sharing insights on sourcing Instagram to start your photography collection.
In addition, London Art Salon will be sharing insider secrets on collecting art including ‘How to Own a Hirst’, getting to grips with collecting sculpture, and discovering emerging artists for under £500.
Art and Charity
As well as investing in stunning contemporary art, guests are invited to attend a talk by Professor Roger Kneebone, director of the Imperial College Centre for Engagement and Simulation Science.
Imperial Health Charity has a history of recognising the importance of artwork to the healthcare environment, playing a huge role in driving the inclusion of art into its hospitals, and Professor Kneebone will be joined by Royal Academician Rebecca Salter for a discussion on the relationship between medicine and art.
For a first look at all the art on offer, this year’s Charity Private View will take place on Wednesday 18 October from 5.30 – 9.30pm in support of Imperial Health Charity.